FirmStack Website
A product website for FirmStack, practice management software for chartered accountant firms in India. It explains the features clearly, offers a live demo and lets firms start a free trial.
- Services
- Audience
- CA and CS firms in India
- Trial
- Free trial, free sign in for clients
- Pages
- Features, pricing, security and free tools
The Challenge
FirmStack is practice management software for CA and CS firms in India. It covers GST filing status, client document requests, document review, PAN security, statutory due dates, GST invoicing and staff roles.
The website had to explain a product with many features in plain language and get accountants to try it.
Our Approach
The homepage leads with the headline CA practice management software for chartered accountants and the line Less chasing documents. More time for clients.
Feature pages go into each part of the product, with a pricing page, a security page, free tools and a comparison page.
A live demo uses a made-up firm, so visitors can explore the product before they sign up.
Automatic reminders go to clients with missing documents every week, then every two days in the final week before a due date, and stop once the documents arrive. The site explains this in full.
The main calls to action are Start free trial and Book a demo, with a Log in link for existing firms.
The Results
The website is live, with a free trial, a live demo and sign up for new firms. New firms are approved by hand.